A new trend in the products-for-your-privates business?

A new trend in the products-for-your-privates business?

You have probably noticed the ‘go natural and fair’ revolution in the food industry? Well there is a similar but slightly less visible development emerging in a few other product categories too. The companies that lead this trend aren’t concerned with what you put in your mouth though. It’s other parts of your body they care about. Have you guessed it? It’s your genitals. Yikes! That’s an ugly word isn’t it?! Sorry! Privates? Anyhow, cool brands such as Einhorn , L. , Sir Richards and Yoni want to change the way we make the products-for-our-privates. In a cool way. Here’s  how.

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A dream phone come true

A dream phone come true

Imagine you could have a smartphone that is COMPLETELY customizable to your wishes, both functionally and aesthetically. Also imagine it easy to fix when broken. And easy to upgrade when technology advances, or when your needs change. Imagine a phone worth keeping instead of ending up at an African e-waste landfill – poisoning the land and the people – only 2 or 3 years after you bought it. Imagine a phone both cool and right. Sounds too good to be true? It isn’t! Read here why not.

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When less is more, so much more

When less is more, so much more

At Emeco, they make chairs to last a lifetime. You’re thinking: “So what? Doesn’t everybody?” Actually, no. Stylistic obsolescence – a product becoming obsolete (unfashionable) after a  period of time – is what keeps the fashion and home deco industries going. Most introduce a new must-have collection every season so you will keep on buying more stuff. Read here why and how Emeco designs things – with famous designers such as Phillippe Starck – you want to hold on to. And your children after you. 

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Thinking out of the box:  10 cool design products

Thinking out of the box: 10 cool design products

When you think about it; what’s not to like about cardboard? It’s light, flexible, strong, super affordable and easy on the environment. But stuff made from cardboard to me always felt a bit like bags made from jute; too much treehugger style. Until now when I found these amazing and beautiful cardboard concepts from all over the world.  read more…

MASH tells stories about people, brands and organisations that know how to make right things cool. And cool things right. MASH champions those who create meaningful business, disrupt the status-quo and celebrate style and design.

FOUNDER MASH:
Colette van der Minne
colette@sustainabilityprjcts.nl

Colette