My life. My rules. How a lawyer and a consultant had the courage to challenge deep-rooted corporate dogmas. (1)

My life. My rules. How a lawyer and a consultant had the courage to challenge deep-rooted corporate dogmas. (1)

A corporate lawyer limiting his employees’ billable hours and a consultant operating a pay-as-you-want pricing strategy. Sounds crazy? Or attractive? Cécile van Oppen and Sjoerd van der Velden, a sustainability consultant and a lawyer, grew tired of the existing corporate dogmas within their sectors and decided to change the rules of the game. Not just by starting their own business but by operating it in radically different way. Here’s part 1: Sjoerd’s story.

read more…

Persist, no matter how hard it gets. Insights from a social entrepreneur who turned her dream into a success

Persist, no matter how hard it gets. Insights from a social entrepreneur who turned her dream into a success

Five years ago Laurien Meuter set her first steps into the ‘doing good business’ in India hoping to change a few children’s lives by getting them into school. Today she is lifting an entire community of 700 out of extreme poverty by running a foundation and a social enterprise who’s products are sold in design shops all over the world. What happened in between? Laurien shares her learning experiences: valuable lessons to anyone who wants to follow in her footsteps and realise their own (social) dream.  read more…

Cool new concierge concept creates work and neighbourly unity

Cool new concierge concept creates work and neighbourly unity

A ‘concierge service’ – taking care of errands and tasks people don’t have time for – seems a luxury most of us won’t splash our hard-earned money on. But a new French concept called ‘Lulu dans ma rue’ is the opposite of an exclusive service for the happy few. Founder Charles-Edouard Vincent’s focus is on creating work and rebuilding social connections in neighborhoods. He has set up an easy-access and affordable ‘conciergerie’ that connects locals that are looking for work opportunities and those that want a task or small job taken care off. French president Hollande is already a fan of ‘Lulu dans ma rue’.

read more…

Does the belly rule the mind? That’s what New York top chef Dan Barber is counting on

Does the belly rule the mind? That’s what New York top chef Dan Barber is counting on

A short while ago I watched Netflix’ recently released documentary ‘Chef’s Table’ about six famous chefs and their life stories. It’s breath-taking beautiful. You don’t need to be a foodie to be moved by these people’s journeys. Each of them are compelling stories on perseverance, creativity and staying true to yourself. The episode featuring New York chef Dan Barber moved me the most. This is why.

read more…

When less is more, so much more

When less is more, so much more

At Emeco, they make chairs to last a lifetime. You’re thinking: “So what? Doesn’t everybody?” Actually, no. Stylistic obsolescence – a product becoming obsolete (unfashionable) after a  period of time – is what keeps the fashion and home deco industries going. Most introduce a new must-have collection every season so you will keep on buying more stuff. Read here why and how Emeco designs things – with famous designers such as Phillippe Starck – you want to hold on to. And your children after you. 

read more…

6 cool examples of the one for one business model done right

6 cool examples of the one for one business model done right

‘Buy one, give one’ is a (social)business model on the rise. It was pioneered by footwear brand TOMS’ founder Blake Mycoskie in 2006 and has been copied (and criticized) by many since. Mycoskie showed the world that a private, for profit, company can create both commercial and social value at the same time. Check out these 6 cool examples  of the one for one business model done right that will make you greedy, euh, I mean eager to start giving! read more…

They stuck their money where the sun don’t shine

They stuck their money where the sun don’t shine

Underground that is…Two guys from London are working on an awesome idea; growing microgreens (think rocket, basil, coriander or watercress) and salad underground.  And not just anywhere underground but in the middle of London in forgotten empty tunnels (old bomb shelters really). And they supply directly to the restaurants located above their heads. Read here how they pull this off!

read more…

MASH tells stories about people, brands and organisations that know how to make right things cool. And cool things right. MASH champions those who create meaningful business, disrupt the status-quo and celebrate style and design.

FOUNDER MASH:
Colette van der Minne
colette@sustainabilityprjcts.nl

Colette